Airline e-Ticketing Service: How e-Service Quality and Customer Satisfaction Impacted Purchase Intention
نویسندگان
چکیده
منابع مشابه
Perceived Service Quality and Customer Satisfaction with Mediating Effect of Purchase Intention
The previous researches contributed in this dimension by working on the purchase intention, service quality, and brand equity and brand loyalty. In this research study relationship among perceived service quality (PSQ), customer satisfaction (CS) and purchase intention (PI) as a mediating role is discussed and shown affect of purchase intention on the customer satisfaction. Took service sector ...
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ژورنال
عنوان ژورنال: International Business Management
سال: 2011
ISSN: 1993-5250
DOI: 10.3923/ibm.2011.200.208